Why does your business/organization need to be on Facebook? Here are five compelling reasons:
1. Because your clients and prospects are on Facebook
2: Facebook is another way of spotlighting your services and its many uses
Imagine having a place to showcase your newest products or services? One of our clients runs a sign and vehicle lettering company. He takes pictures of each new sign or lettering job and posts the picture to his Facebook Fan Page. Simple, quick and effective.
We regularly post screen shots from new websites that we do, another client posts pictures of the plants they sell. Pictures sell!
3: Facebook provides your clients a controlled place to communicate with and about you
Imagine finding out if you have an image problem directly - instead of through the "grape vine." Good comments and feedback is always appreciated, yet the negative comments and feedback are often the most valuable. Facebook provides you and your customers with a controlled environment to discuss these. Facebook also provides your organization with a platform to show others how effectively you respond when you manage to "shoot yourself squarely in the foot."
4: Facebook gives you an easy way of tracking your engagement with your fans
All this communication is great - although the real value comes in tracking the conversations and the activity. Facebook provides you with tracking, and it is free. Once your account is setup you will get regular emails from Facebook (generally weekly or monthly) detailing an array of relevant information about your Facebook presence. You can use this to help your organization more effectively communicate and engage with your prospects and customers.
5: Google gives Facebook traffic and content high ranking value
Although your organization's website should be the hub of your marketing efforts, your Facebook presence can provide your website with a significant boost in credibility. More credibility with Google means better search engine ranking and more traffic to your site.
Are you convinced yet? If not, re-read #1 then go to Facebook and get started.