First, a simple explanation as it relates to your organization's Facebook page, instead of becoming a "Fan" of a page visitors now "Like" a page. In theory, this will cause more people to follow your organization on Facebook as people are more comfortable "Liking" something versus becoming a "Fan."
Second, and most importantly, Facebook is now allowing users to "Like" content on the web - including your website. "So what?" you may ask. This is HUGE for your business! Now, when people visit your website, they can "Like" any page on your website. When a users "Likes" your content all of their Facebook friends are notified and your website is exposed to an expanded audience.
You need to do two things - and you need to do them quickly.
1 - Add "Facebook Like" capability to your website. When you do, site visitors can "Like" your pages and content. You can get the code to do this by clicking here or by adding the Wibiya toolbar to your website (recommended).
2 - Review your website content and make sure it is remarkable - worth sharing with others. This means it is time to stop talking about your organization. Focus on the benefits your site visitors get from interacting with your organization. Remember - it is all about your customers and prospects; it is not about you.
This new feature from Facebook will be one of the most engaging changes to happen this year. Do yourself a favor and do not miss the boat. Get started today!
Need some assistance? Call us at 616.457.0300 or email us.