"I already have a Facebook page."
I have heard this phrase a number of times over the last few weeks. It seems that many business people believe that since they have a personal Facebook page they did not need a business Facebook page. THINK AGAIN!
If you have been reading this blog for a while, you know that I DO NOT recommend maintaining a separate business and personal social media persona. Given that, I do believe that you should have a specific business or organization profile when possible.
Facebook has two different types of pages:
- Personal pages are for us as individuals.
- Facebook Fan pages are for businesses and organizations. The key difference is that people "Friend" you on your personal Facebook page, they "Like" your Facebook Fan page.
Why is it important to have a Facebook Fan page for your business or organization?
- People are more likely to "Like" a Facebook Fan page than to request to be a "Friend"
- When people who “Like” your page interact with you on Facebook, this activity shows up in the their friend's Facebook news feeds (the stuff on the Facebook wall).
- The more fans your Facebook Fan page has the more often your posts are displayed to others. Remember that each of your posts appear on your Fan's Facebook Walls; this means you get more "eyeball traffic" for your posts.
- Adding a "Like" button to your business or organization's website provides another means of connecting with your Facebook Fan's friends and increases the reach of your marketing message.
- Your Fan Page is public, which means it is visible to search engines like Google, Bing and Yahoo (among others). Personal pages are hidden behind logins and not indexed by the search engines.
- A Facebook Fan page provides you with a wonderful venue to communicate with your fans. Listen to them. Prompt them. Answer their questions and more!
Bottom line: A Facebook page for your business or organization creates more awareness and increases your exposure.
Do you have a Facebook page for your business or organization? It is time! Click here to get started.
Mashable held their Summit Conference this week and one of the discussions revolved around those urban legends of web content that we need to stop believing.
Which of these Urban Legends of Web Content do you cling to?
People will watch my branded content
People will be patient with my content
People will find my content
The internet is a level playing field
We have no idea why things go viral
Experience is more important than documenting
We need to build our own community/tools
Keep things professional
Traditional media is irrelevant to the web
People will create good content for me
Our next series of blog posts will deal with each of these "urban legends." Take a moment and tell me your thoughts and leave a comment.
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