Google Analytics can provide you with the information you need to better connect with your audience. The data is easy to collect, the question is: Are you using it?
How many people visited your site last month?
What page was the most visited?
How long did the average person spend on your website ?
How many pages did your visitors look?
What page were your site visitors on when they left your site?
What type of browser or what screen resolution are your visitors using?
What sites referred the most visitors to your website?
and MUCH MUCH MORE!
We will be showing you over the coming weeks how to get the most out of Google Analytics. First though, an introduction for those of us that may not be familiar with Google Analytics.
What is Google Analytics?
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. (http://www.google.com/analytics)
Click on this image for a guided tour.