Mashable held their Summit Conference this week and one of the discussions revolved around those urban legends of web content that we need to stop believing.
Which of these Urban Legends of Web Content do you cling to?
People will watch my branded content
People will be patient with my content
People will find my content
The internet is a level playing field
We have no idea why things go viral
Experience is more important than documenting
We need to build our own community/tools
Keep things professional
Traditional media is irrelevant to the web
People will create good content for me
Our next series of blog posts will deal with each of these "urban legends." Take a moment and tell me your thoughts and leave a comment.
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Your success online has everything to do with the quality and remarkability of the content you have on your website and on your social media profiles like Facebook, Twitter, Linkedin and YouTube. Here are 5 simple tips to help you create compelling content.
1 - Keep it simple
2 - Make it relevant to your reader
3 - Give your content a different spin - keep it original
4 - Take a stand - set parameters for what you will and will not do or say
5 - Get your employees involved
If you create remarkable content for your website and social media profiles you WILL get exposure and more opportunity to engage with your customers and prospects. More engagement leads to more profits and that is good for everyone.
"I did not write that."
The business manager in question was adamant that he had not actually misspelled numerous words in his most recent blog post.
"I run spell check every time" he added defensively.
Sounds like a simple enough mistake - right? It happens far too often, and sometimes the consequences of writing your own content and not having a "second set of eyes" check your writing are far more serious.
Whether you have been blogging for years or you are just pondering how to begin, you need to establish a practice of having someone proof read your blog posts before they go public. Every word you write, whether it is on your blog, a post on your Facebook page, a tweet or on your website, presents the reader with an image of who you are and what your organization represents.
Here are three tips to ensure that you never regret what you write. Before you post to that blog, send that update to Facebook or add an article to your website:
- Spell check. It seems simple, yet we've all forgotten to do it. Bad spelling is one of the quickest ways to turn off your readers. Running spell check will save you many regrets.
- Write and then re-read. How many times have you simply written something, even an email, and sent it off only to wish you had taken a moment to read what you wrote BEFORE you pressed send? Email is one thing - the internet is even worse.
Reminder - everything you post lives on forever; even if you revise content, the original form often lives on in some search index.
Take a moment and read what you have written. You expect others to read what you are writing; you can take a few minutes to ensure that you are "saying" what you intended.
- Have a proof reader - a "second set of eyes." You have written your post, update or document, you have run spell check and you have read what you have written. One more step - get a second set of eyes. Have your proof reader check for readability, do they understand what you are trying to communicate, spelling and punctuation. Your proof reader does not need to be a journalism major or professional editor; they simply need to do that double check your work.
All of these steps will improve the quality of your writing and, more importantly, your message.
What is your favorite practice to ensure you write quality content?